Setting Your Estate Agency Goals For 2023
As we come to the end of 2022 in the property industry, it’s not only the season for festive activities, it’s also goal setting season for 2023. Did you know there are many types of goals?

Leaders set goals. But they often set only one type of goal, and in doing so they set themselves up for failure. Here are several different types of goals you may wish to consider setting for 2023:
Achievement goals
These describe results that you will have when you finish the goal.
Examples include: retiring with a million pounds at age 65, earning a promotion by June, increase sales by 5%. Most major goals are achievement goals.
Action goals
These describe specific actions that you will take to accomplish achievement goals.
Examples include meeting with an investor, attending a workshop to learn new job skills, contacting people in your database.
Layered goals
These specify the same goal with different levels of priority and difficulty.
Rate goals
These specify actions repeatedly done over time.
Examples include: Reading two books per month, exercising three times per week, or writing in a journal every day. Many personal growth activities can be performed as rate goals.
Limit goals
These set boundaries.
Examples include: Spending less than £5,000 on new equipment, going to bed before 10pm each night, take less than 45 minutes for lunch while at work. These help manage priorities.
Exclusion goals
These state things that you will not do.
Examples include: Do not watch TV after 8pm, do not use your mobile when with other people, and do not eat unhealthy food. These help you decide in advance which activities you will avoid.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
The Hidden Costs of Fragmented AI
Are you juggling a multitude of individual AI tools, hoping to boost efficiency? This approach, while seemingly innovative, often introduces more problems than it solves, directly impacting your agency's Revenue Per Employee (RPE) and future viability.
Read more
Why Most AI Implementations Will Fail in Estate Agency
AI adoption in estate agency is accelerating, but most implementations will fail. Not because agents avoided AI, but because they adopted it the wrong way. The biggest threat is not technology, it is fragmentation.
Read more
Why Your First Experience with AI Felt Disappointing
Many estate agents try AI and walk away unimpressed. The problem is not the technology. The problem is that generic AI only ever delivers generic results. The real power appears when AI is trained with who you are.
Read more



