What Estate Agency can learn from Seth Godin?
According to Seth Godin “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. But how do you do that if every agent is talking about selling or letting properties?
In his books, Seth makes a distinction between bad marketing and good marketing. Bad marketing is about hype, about interrupting customers, about pressuring to do what you want them to do, about scamming the customer into buying a product they may not need or want.
Good marketing helps customers, good marketing is a positive force in the World. “The other kind of marketing, the effective kind, is about understanding our customer’s world view and desires so we can connect with them”
In this video, Best-selling author of multiple business books, Mark Burgess, talks about why it is no longer good enough for you to just promote standard marketing messages about how you sell and let properties and how you must try and find your secret ingredient.
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