What Estate Agency can learn from Seth Godin?
According to Seth Godin “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. But how do you do that if every agent is talking about selling or letting properties?
In his books, Seth makes a distinction between bad marketing and good marketing. Bad marketing is about hype, about interrupting customers, about pressuring to do what you want them to do, about scamming the customer into buying a product they may not need or want.
Good marketing helps customers, good marketing is a positive force in the World. “The other kind of marketing, the effective kind, is about understanding our customer’s world view and desires so we can connect with them”
In this video, Best-selling author of multiple business books, Mark Burgess, talks about why it is no longer good enough for you to just promote standard marketing messages about how you sell and let properties and how you must try and find your secret ingredient.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
Uzair 2.5 has arrived and this is just the beginning
Uzair 2.5 marks a huge step forward in our vision for an AI that learns, adapts and becomes a true partner for estate agents. This update unlocks a new level of intelligence and fluidity, yet it is still only the start of what is coming. Uzair 2.5 is here to make your life easier, listen to her explain what she can do in this video .
Read more
The invisible black hole swallowing estate agency productivity
Most estate agents are working inside a black hole without even knowing it. Data goes in but it never comes back out. In today’s new era of agency, that invisible problem is costing agents instructions, productivity and revenue.
Read more
Why the most profitable agents in 2026 will work very differently
A new level of efficiency is emerging in estate agency. Less labour, more output, more instructions and a dramatic rise in RPE. The agents adopting this approach are not waiting for the market to improve. They are outperforming it.
Read more